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Break the rules and thinking otherwise is the starting point for the trend of the future. People do have to be designed inspires itself and “enable” customers from removing the solution has to depression in the past to accept the idea of creativity can influence large.

In a world where understanding of design and aesthetic mind of consumers have been significantly improved, the task of the experts is to keep track of current trends to find out how an attractive customer best. 10 cents is directed synthesis below may be a basis for designers to develop new ideas, even as the creation of the initial movement to save the new …

1. Tell the story

The information about the origin of the product will increase the trust of customers – not including the actual content stories can eat deeply into the memory of customers. This is a very strong comments about the ability to create relationships between brands and products. From only a few small pieces are printed behind the packaging, the trend now about developing the stories are printed directly front packaging: the story has now become part of the design, created the attraction and entertainment, bringing feelings of relaxation for clients and making them concerned about packaging. Once the connection is created, attractive product will increase strongly.

2. Comedy

Packing classic only “general waterway” with detailed information and benefits of its products, especially those types of packaging content clear, concise and simple. When you have a brand personality, it will become more attractive, attractive and bring out the humorous to customers. Thinking further, let’s consider the brand name is the source of the fun. The signs of humor strange (sometimes as comical) will create the entertainment package and to make consumers can have confidence in every product. The fun can be hot all the mind set of most doubt. Living in the world, one without shopping – so why not give customers the sense of fun suddenly?

3. Bold

Bold coming from Pop Art, has mixed emotions of the book comics. Bold style of packaging makes it so unique and different from any other product on rates. Wrapping often have bright colors, sometimes to the point in the way black pictures taken drawings. You can see this is a trend toward the simple, because the dream of every professional is designed to create the image clear and less confusing ram. Trends in bold and developing a strong influence, particularly with the type of product outside looks strong. This trend also be used with these types of products are being broken gắt competition, in order to affirm the differences with opponents on the market.

4. Images for the thing  that want to say

Generally, the design or focused on providing all relevant information products to customers through packaging that ngườ forgotten that the consumer may be nhiễu loan amount of information by the special day. ‘Words instead of images to say “is the tendency to concentrate on products rather than brand, focused on bold product image in order to convince consumers to buy goods. To do this, people often designed to use the photos describe characteristics or emotions related products, or focus on the benefits that customers will return when consumers about the product. This is also a trend is developed from the ideas simple and being a strong brand name used.

5. Craft

More want to simplify your life yourself, the more we want to find fun and enthuse each day. The crafts show is always special and consumers are willing to pay more money than to buy them. But before you decide to purchase, consumers need a sense of trust in product quality. The design manual, use more graphics “drawing hand” will create effects friendly, making consumers with the senses can feel a product directly. Look at the graphics (photos, writing) combined with ease on packaging, customers will have a feeling the product is made especially for you. You can see the design manual is a step towards models from mass manufacturing to human contact.

6. Life Style

It can be said that this trend had been abused in the ad many years, but with packaging design, its role is quite limited. Trends “lifestyle” focuses on the benefits of the product and brand names. Professional designed to find ways to describe the product when being used, through the photos illustrate. This trend shows very clearly in Europe, often on the packaging with images of consumers to enjoy the experience products. There are many ways to create this effect, through images of consumers are using the product, or appears to their satisfaction, after using them. Message to a customer will be feeling is near to a lifestyle that.

7. Adapt the past

This trend on emotions of customers, creating feelings of the past, or do they live again in the positive experience of previous products. This is why the product as Izze again use the symbol of 60 years on the packaging. Obviously, the sea sympathetic hoai neck is not a new idea, but the past that we must reproduce often been adopted, change. This trend is not a perfect mimic, in other words the simulation is 100% designed in the old; Instead, the specialist design talents will only retain some of the specific factors and additional the new character, created the “emotional time equivalents” in the consumers of today.

8. As little as possible

Throughout the years, the trend “as little as possible” seems to have become the subject debate in the community design. The simplest is often seen as the dream of designers and the consumers – making it much easier to become and the more convinced. This approach is often used to send out a quietly elegant or to focus transmit the idea of directing. In 2008, in addition to this trend, we can see the changing of the tau simplified as “the image instead of words to say” or “fun, suddenly” presented above.

9. Freedom to achieve

This trend emphasize the art of achieving a freedom in packaging design, using creative aesthetic to cause surprise and create a preferred group for young customers. It can be observed that difficult but described this trend by the diverse nature of the solution, however most common approach is completely new, even necessarily opposed to the type of packaging traditional products, get creative work force and “confide” to the idea of art spreads, however, must respect the principle does not impact negatively to the benefits of the product and brand names.

10. Green

This trend spread rapidly and are attracting attention with most of the brand, because it affects all aspects of packaging – from collecting input to recycling to re-use. Attached to the green trend is an emerging movement of “global thinking, local purchases”; both directions to reduce input in the production and packaging, to include local products the market. In the book, “Ecology study Trade”, the author Paul Hawken said that if enterprises are interested in operating recycling and waste processing business is very easy to record points in the market. 10 years later, the idea of Hawken has been recognized widely. Trends are ever green

Tags: How to design packaging, Internet Business, Internet Maketing, Maketing Guide, Marketing Ideas, Marketing Online, Marketing strategy, Package, Packaging, Packaging Design, Product Design, Product Strategy, Tendency Design

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