Advertising on the web still low, reason why?
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Advertising on the website, will reduce a lot more costs than the form of ads and this ad is global, but this model has not yet strong in Vietnam because of people surfing the web only interested in the other content and not (almost absolute) used to read the banner ads on Web
The number of internet users is 20.34 million, accounting for 23.82% of the population over the country …”. According to a forecast of the company’s market research in 2008, estimate sales of up ads web of only about 60 billion, lower than in 2007 about 30 billion because of advertising costs of enterprises reduced by economic difficulties.
Until now, most sites from site to search for content also may not have banner ads. Yahoo also is not easy to search for more ads. Although there have been four partners as the agents but I still do not see any banner ads which appear here.
The one of directors of representative offices in Viet Nam Yahoo declined to provide any matter relating to financial service providers for this commitment with our partners.
To encourage customers to participate, in addition to promotion directly to the business, agents brokers ad is entitled from 30 – 40%. Therefore, after offset the additional costs, the rest of the exploitation site, about 40%.
By the end of May 8.2008, according to the center Internet Viet Nam (VNNIC), the number of internet users is 20.34 million, accounting for 23.82% of the population nationwide. Up to now no adequate research on behavior show ads on the website as it used to do on other media such as television, LCD point, the paper reports …
Look through the interface of many large websites of Viet Nam have not seen exploiting the strengths of all space and time to promote, but the cause is the business not believe in the effectiveness of this environment.
Following the Vietpromotion.org, the enterprises still have not found inspiration when advertising on the website is because the exploitation is a lack of tools to support enterprises to control your interests to read ad content how.
Also by that of director of the company TrailBlazer services, advertising on the website does not make the application because the style of advertising messages, and images are one-dimensional advertising, has not shown is the interactive environment of the internet.
There have been many learn about the number of clients to participate in banner ads, but may not have customers to view content ads.
Advertising on the website, will reduce a lot more costs than the form of ads and this ad is global, but this model has not yet strong in Vietnam because of people surfing the web only interested in the other content and not (almost absolute) used to read the banner advertising on the web.
Copyright by vnmarketings.com
Tags: Internet Marketing, Marketing Guides, Marketing Ideas
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