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Change the new brand image is of giving it new strength, an attractive new effort to encourage consumer choice. Refresh the image of the brand may have many ways but all towards a purpose is bringing the growth for the company.

There are many different methods of how to tan a brand products, including those from the most minor changes. That may be changing the way on a different product categories have been familiar or simply, is to change the packaging of the product packaging. For example, the launching of the school candy types of rubber and banana flavors of apples Hollywood Chewing Gum or as the creation of new types of packaging are very competent mi with the addition of more intervention xi for Nestle’s milk Hilo – two activities have triggered significant images of two of this brand name.

In fact, the product innovation will ensure more effective when the company created the new character for products associated with the improvements in product quality. Pamryl case is a proof of the change has brought new growth and profitability.

Parts of the country belonging to Pernod Ricard, France has been changed hard in the cause of degradation is their number one through innovation important, First is the packaging and then the water quality results. As a business tradition always stand in the position of leading food processing, but  Pamryl has been gotten down position 4, mainly due to the penetration of brand names and low prices of brand-name the company had to struggle vital to win back our position.

Manufacturers have chosen packaging technology in the new plastic, to help prevent the cells xi result of the country have been using sterilization methods Pasteur and prolonged time sell up to 12 months. Step improvement was more connected with the adjustment of water quality results Pamryl. They promise to consumers that this is a taste nuocqua really not a special type of water is dilution.

From then on, consumers already have a kind of water quality with lightweight packaging attractive but do not need cold storage. Only in two years, with the combination of these two improvements, Vertical Pamryl was in second position in the market for water intense competition in France. The improvements are technical, although many take time and expensive, but when has been accepted by the market, it has to be trust of customers on quality and image products of the enterprise. And there is also a way to get life back images trademarks of pham.Nguoi consumers often né avoid too new products and the benefits have not been demonstrated clearly.

But also to note, all of the business when the new image of himself also accompanied by changes that partly risks. By vomiting too hot want to change thoroughly, businesses can lose their nature and lose the customer loyalty the most. Because consumers often né avoid too new products and the benefits have not been demonstrated clearly. In case of product Paintmate carried by ICI is a typical example.

ICI Paintmate be developed along with black and Deck to use the type of Dulux paint “Once” simply painted only once. Because too focused on technology that manufacturers were unable to communicate to the consumer value of Paintmate and ensure sufficient sales. Images of Paintmate not customers in mind, they do not accept the product, it finally had to ngậm ngùi withdrawn from the market.

ICI Paintmate lessons of the improvement of trademark right with having to make consumers understand the value of this change.

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