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For small companies do not have marketing budget balance by the implementation of the campaign PR (public relations) are effective methods of finance and explore the market as well as advertising brand name of the companies.

But most are very few business owners know how to access the media, need to be concerned about what to emphasize the business currently has a need for a services company PR or not. Georgette Pascale, the Chairman of Pascale Communications, a company famous for the media consultant, has advice on PR for small companies.

For too many

According to Georgette Pascale, the main problem for small companies to implement PR is like too much. They want to work your business to appear on The New York Times or on television programs popular.

Georgette Pascale suggest that small business owners need to understand your goals and your customers. He said: “I also have a small company with 12 employees, and I understand that, like me, the other small companies often do not have sufficient funds to implement the same.”

The difference between PR and advertising

In the ad, you put the money to transmit the message you want and can control to the public. But PR means to post stories about your company on newspapers, books, television and other media other.

PR is a message with information about your company, but you do not fully control its content.

Small companies should think about adding more to the PR and marketing plan

Customers in the market, increasingly more profound. They received many different ad in a day. Georgette Pascale said the new company average daily launch of thousands of advertising and likely receive a significant response at all.

But when customers read the articles in the press, they will receive information seriously than ads generally, especially when your company is the third objective – a former client or a and prestige – a positive comment in the article about the company.

This will give you prestige. Everything will be great when the information is not broadcast directly from you and you do not have to pay. You can only pay a few hundred USD per month for a PR company but will be different compared to the cost of U.S. $ 150,000 for advertising on a New York Times.

Carry out the PR campaign by yourself

According to Georgette Pascale, companies should think small to PR when the introduction of products / services of your company in community consumption tends to gradually fade best. You may very will receive attention and comment on the media when starting a business, but the first customers to your introduction from your friends, relatives, or colleagues.

But then the method is not a source of endless creation of customers, and you will need new ways to attract new customers.

The business owner can think of a few PR messages to each individual media to introduce the company or through a personal wealth of experience and knowledge in the field of PR.

Generally, the way, you will get better results because of the personal wealth of experience that approach with the media and the message brought PR signal of higher. The contact with the big PR company is completely unnecessary because the way that will make you lose a tolerable cost.

Start a guerrilla PR campaign

You can start a PR campaign by sending a message to the introduction of successful and special features, attractive product / service your company provides to the newspaper, Television local. And after approaching the owner and journalists pen, you need to emphasize the difference in product / service to your competitors in the locality.

As has been the attention of the public in local, the next step is to access the media in the neighborhood – because this will certainly have more potential customers for the product / your services.

The level of trust your company will be qualified if the number of people have many posts on newspapers, magazines different. And as many articles written about you, the opportunity for you to radio, television, Internet, even in the entry information online will be faster. It also means opportunities for information to potential customers will more.

Building a list of useful media

The small business owners need to gather all of the reports established companies, the writing off of the formation and development of the company and some other information on the business. Let’s design as they have in electronic image of the company logo, then send an email to the media that you want to.

You can find the information that the individuals with the sites of the media and determine who is responsible for categories of information industry by you or anyone who is responsible field of small companies. Then you can transfer the information directly to your company to their email addresses.

If you do not find information about e-mail address from this site, feel free to call to the office of newspapers, radio and asked more specific information needed.

Concerned about the media specialist

Think the same for all the destination that you have towards goal is to help you determine the exact customer’s who you are and their characteristics how. One of the PR tool that you can not ignore that the media specialist.

If your customers are companies, private business insurance, they will read the introduction, the newspapers, magazines and Web sites sponsored by commercial corporations in the insurance industry.

The media industry experts like the members ngọc you have small size makes many people ignore, but in fact they have the power to extremely large if you take advantage of.

The structure of the relevant information about the broadcast company

Georgette Pascale recommend that, before setting pen write anything, put ourselves in position to see their readers want to read it or not? It is not attractive? It has attracted attention not? Have created atmosphere is not fun? Maybe now is not the unique?

Should only include the valuable information about your company to the surface and at a certain extent, just enough for the reader can identify and understand. Do not nhồi inserted into it too much information is not necessary because it will be more likely to recognize and assess the readers.

Should be interested as any PR information is sent to the correct owner or pen journalists appropriate. You should also concerned about the contents of what they often refer to.

This has nothing too difficult by the benefits due to the strong development of Internet technology brings . You completely can read the articles they have written before. Also, ask yourself yourself: Will the message that you have made to attract the interest and attention of customers towards you or not?

One idea in PR, which is that you can shade it yourself by using a pen with training in journalism or a specialist in your business. Particularly with the media business, they always find the content free information from experts in consumption.

The expert in your field of business any time plus the ability to write is a great, if not you can hire a professional journalist writing help you with useful ideas, it is a formula effectively help your name and the company quickly on the press and other media other.

Finally, if you have a passion for intense business, please know how to express it in the message or PR campaign to increase the attraction and effectiveness of them.

Tags: Cost, Low Cost, PR, PR Cost, PR Effect, Public Relation

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